Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies.
It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice.
Many marketing programs focus on business-to-consumer (B2C) marketing, with particular emphasis on disciplines such as psychology and communication, as well as the knowledge and skills needed to sell products to consumers. In this direction, the focus is on business development in the context of B2B for service firms and manufacturers.
Strategic marketing allows you to analyze the full range of interdependent - factors associated with strategic decisions, from the internal aspects of the business to the development of the external market and supply chain problems.
Strategic marketing is a promising planning approach with the fundamental goal of achieving a sustainable competitive advantage.
Strategic planning includes analysis of the strategic initial situation of the company before developing, evaluating and choosing a market-oriented competitive position that helps achieve the goals of the company.
This allows you to connect and take part in important research conducted by the Company "OFEK CONSALTING D.O.O." in all key areas; intellectual industry, forecasting, servitization, electronic strategy and digitization, or about a new field of neuromarketing with technologies based on neurobiology that allow analyzing situations for clients at deeper levels.
Company "OFEK CONSALTING D.O.O." provides services to private and corporate clients in various industries, including in the service sector. Market analysis and research, practical experience in different markets, allow us to solve problems of different difficulty levels.
OFEK CONSALTING D.O.O. is in constant search of best practices in the field of marketing, management, and the implementation of all business processes in which our partners are interested:
• Strategic Sales Planning
• Territory Management
• New Account Development
• Relationship Building
• Consultative Sales
• Products Launches
• Market Share Improvement
• Indirect Sales Management
• Client Retention
• Lead Qualification
• Field-Based Operations
• Promotion of products on the markets
Company "OFEK CONSALTING D.O.O." is an expert in strategic marketing and strategic planning. And the interests of our partners are above all for us.